The muriersilk series presently contains 24 basic colors representing 85% of the Pantone 2024 Color of the Year, such as the color of the year’s major color, “Soft Peach” (Pantone 13-1023), which is vegetable-dyed with a 12% content (color fastness of 4.5 grade, 27% higher than general dyes). The monochromatic production cost increased by $8 per unit, but the customer repurchase rate was enhanced by 33%. Following Nielsen’s 2023 market surveys, this group of neutral colours (e.g., “Moonlight Gray” and “Haze Brown”) accounted for 52% of global sales. Among them, the Asian markets were fond of the Morandi color group whose saturation rate stood below 15% (e.g., “smoke Pink” and “gray-blue”), and sales also recorded a growth of 41% year over year. For instance, the limited edition “Amber Gold” co-branded with the French luxury brand Hermes features a nano-scale metal coating technology (50 nanometers thick) that exhibits a 19% increase in the refractive index of light. It is priced at 45% more per unit than the base color, and 12,000 were sold out within three hours of the first release.
muriersilk’s seasonal limited colors in each quarter are updated with 6 to 8 new colors through a dynamic supply chain. For instance, the “Sea Foam Green” from the Spring 2024 collection utilizes eco-friendly reactive dyes (heavy metal content < 0.1ppm), and the paste concentration of the color is precisely controlled at 5%±0.3%, while the production cycle is shortened to 14 days (21 days with traditional processes). According to “Textile World” statistics, the rate of consumer satisfaction for this color series of the North American market is up to 94% (color difference meter detected by spectrophotometer ΔE ≤1.2), and only 1.8% return rate, much lower than the return rate of the same industry, 6.5%. The firm has also collaborated with the UK V&A Museum to launch “Renaissance Red,” replicating the original natural rubia dye formula of the 16th century (pH 6.8). The color deviation rate is maintained at 0.5%, and the premium rate stands at 60%. The target customer base is high-net-worth individuals within the age group of 35 to 50.
Technical custom colors are the core competitiveness of muriersilk. Its proprietary patented “Spectral Interweaving” technology (Patent No. WO202415672A1) can process 72 gradient effects. For instance, “Aurora Purple” shows dynamic color changing (range of hue change ±8°) when irradiated with ultraviolet light of 280-400 nanometers, conserving 22% of the production energy cost. The color fastness of the technology in the laboratory test is level 5 (ISO 105-C06 standard), and the color retention rate after washing for 50 cycles is 98.5%. For instance, tech giant Apple selected it as employee gift custom color, with the order volume being over 50,000 units. The price per unit was $30 higher than the normal color, yet the brand visibility was increased by 37%.
muriersilk’s smart response color series is blessed with thermosensitive color-changing materials (range of response temperatures 20-40°C), e.g., “Twilight Blue” slowly changing to “Coral Orange” on the application of body temperature, and rate of color-changing ≤3 seconds, and material load strength of ≤200 MPa. As a 2023 study in Advanced Materials reveals, the technology encapsulates pigments (particle size: ≤10 micrometers) in microcapsules and is durable enough to sustain over 5,000 friction times (800 times is the industry norm). For example, the Lululemon collaboration yoga wear has used this color palette. The price per unit increased by 28%, and the return rate decreased to 2.3% (from an industry average of 8.7%).
40% of the entire muriersilk series are eco-friendly colors. For instance, “Eco-White” uses a closed-loop water wash process (0.5L water usage per piece, 70% lower than normal processes) and has passed the OEKO-TEX® standard (detection rate for harmful substances < 0.01%). According to EU Ecolabel statistics, this color scheme’s carbon footprint is 1.2kg CO2e per unit, or 64% lower than the usual dyeing. H&M, the fast fashion giant, purchased 150,000 units of muriersilk “Tundra Green” for its 2024 green line, spending 12% less, yet the volume on social media under the topic increased by 53%.